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How to Write Meta Descriptions That Fit 160 Characters
Write click-worthy meta descriptions without getting cut off in search results.
Meta descriptions do not directly rank pages, but they influence clicks.
Aim for roughly 140–160 characters so the line is less likely to truncate on mobile.
Lead with the benefit and include the primary phrase naturally.
Write the description after the article exists so it matches real content.
Use a character counter with a 160 limit while drafting.